Who are we?
IRL Sports is born between two worlds.
Sisu Group VP
One of the largest groups operating in the sports, entertainment and innovation market in Brazil, with more than 15 years of history, experience and success in large-scale projects, such as the food and beverage operation for the 2014 World Cup.
The Group has an ecosystem of companies beyond IRL Sports: Golden Goal, Feng, Sport Insider. All operate in a unique and extremely relevant way in different areas of the sports market, creating, developing and executing products, properties and services with the highest level of competence, being recognized by organizations and entities such as: CBF, Maracanã Stadium, the four major football clubs in the Rio de Janeiro, among others.
Web3
Web3 marks the beginning of a new way of using and navigating the internet. Based on blockchain technology, the third generation of the World Wide Web (www) brings concepts such as decentralization and security, as well as an economy based on tokens.
Tokens, like cryptocurrencies, are independent of a government agency or central bank, and allow easy tracking of transactions. Non-fungible tokens act as certificates of ownership and authenticity for anything, be it physical or digital.
Our services
WEB3
Project management for the entry of fans, supporters, athletes and brands on the We3.
NFT
Scope definition, strategic planning and development of NFT projects.
Community
Creation and management of community and engagement channels for your brand on the Web3 space.
IRL Pass
IRL Pass is an exclusive collection that is much more than 4.000 unique versions of Vipo, the ultimate sports avatar, developed by renown Brazilian artists.
Vipo serves as the key to access our community and platform, where holders will be able to unlock exclusive experiences in sports.
How it works
1 Register
Log in, create your profile and access your digital wallet.
2 Acquire our Pass and join the IRL Sports community
Get your token, join our exclusive community and get access to our utilities marketplace.
3 Accumulate points, redeem benefits and access unique experiences
The more points you accumulate, the greater the chance of redeeming exclusive benefits that will guarantee access to sporting events and experiences in Brazil and around the world.
Timeline
Timeline
August 2022 - Start of the company IRL Sports
IRL Sports, part of the SISU group, was created in August 2022. The company was developed with the aim of building Web3 solutions in the sports and entertainment sector.
April 2023 - Binance and Brasileirão project launch
In order to generate greater visibility for the Brasileirão Assaí, CBF and Binance launched an innovative project developed by IRL Sports and other companies in the SISU group. The project focuses on launching the first NFT in the history of the championship. NFT redemption is free until the last round of the Brasileirão. For new users, it's as simple as opening your Binance account. Anyone who already has an active account can also redeem their NFT by referring a friend.
April 2023 - Launch of Fanverso on the Binance and Brasileirão project
With the Brasileirão NFT, the user will have access to the Fanverso: a platform that will feature games, exclusive products such as unique football items, ticket exchange, championship prizes and immersive experiences such as Matchday. The NFT also provides a discount on courses at the CBF Academy School of Management and Business and a discount on Binance transaction fees.
September 2023 - IRL Pass Launch
The IRL Pass is an exclusive token that gives access to various matches, shows, experiences, discounts and much more within the sports and entertainment market. With a single NFT, the user can redeem tickets for their favorite sports teams matches and - at the same time - watch a live concert by their favorite band in an all-inclusive box. In addition to the entire catalog available with different experiences, payment is a one time thing, that is, you only pay for the membership. And, if you do not wish to continue using the Pass, you can trade it on the secondary market, and guarantee a profit from the transaction.
Background
Experience in Mega Events
2014 World Cup
Golden Goal was the company with the greatest presence in projects related to the 2014 World Cup. One in three people directly involved in the Cup worked on a Golden Goal project.
2016 Olympic Games
Golden Goal had a massive performance in projects related to the Rio 2016 Olympic Games, working with 14 sponsors and supporters of the event.
International football competitions
Operation of incredible experiences through corporate hospitality packages in major events, such as Libertadores, Champions League and World Cup.
2014 World Cup
Golden Goal was the company with the greatest presence in projects related to the 2014 World Cup. One in three people directly involved in the Cup worked on a Golden Goal project.
2016 Olympic Games
Golden Goal had a massive performance in projects related to the Rio 2016 Olympic Games, working with 14 sponsors and supporters of the event.
International football competitions
Operation of incredible experiences through corporate hospitality packages in major events, such as Libertadores, Champions League and World Cup.
TECH
[web/lock]
Our technological partner for the IRL Pass project, [web/lock] develops easy-to-use technologies for creating NFTs, simplifying Web3 for the market and providing access for companies — even without the necessary technical knowledge — to be able to register their assets on the blockchain intuitively.
ART
Paulo Muppet and Luciana Eguti
Responsible for the visual development of our NFT art (Vipo), Paulo and Luciana are the creators of Vinicius and Tom, mascots for the Rio 2016 Olympic Games, and executive directors at Birdo studio.
ADVISOR
Christiano Ranoya
Our advisor is CEO and founder of Indico, a Brazilian MarTech that develops solutions that unite Loyalty and Innovation to create extraordinary connections between consumers and brands. Based on five Centers of Excellence (Analytics, Innovation, Creative, Loyalty and Growth), the company offers solutions ranging from Big Data management to planning, delivery and management of broad relationship, engagement and loyalty programs, considering the consumer journey as a whole.
Partners
Follow us on Social Media
Common questions
- What is the IRL Pass?
- How to purchase the IRL Pass?
- What events can I go to?
- How to be part of the community?
- When is the launch?
The IRL Pass is your ticket to the first community that will have access to exclusive benefits within the sports industry in Brazil and the world, using an NFT as a “pass”.
Your able to purchase it on our website https://irlpass.com.br/.
By purchasing the Pass and joining the community, you will have the opportunity to gain access to a variety of sporting events, subject to availability and your Pass level.
To join the IRL Pass community, just go to any of our social media channels. To live the experiences and redeem utilities, it is necessary to purchase an exclusive NFT, the IRL Pass.
The IRL Pass was launched on September 27th.